Business Financial Advisory Services

---

JPC CEO & CFO Advisory was established to support owners, boards and executives who need senior, practical insight — not theory — when the consequences of decisions are material. 

Our work focuses on:

• Decision quality
• Governance that adds value
• Financial discipline and clarity
• Planning and strategy that can actually be executed

Independent advice for complex decisions

Strategy is not a document. It is a discipline. At JPC CEO & CFO Advisory, we believe the value lies not in the plan itself, but in the act of planning — the thinking, challenge, preparation and alignment that enable organisations to adapt as circumstances change. 

This philosophy underpins our approach to advisory boards, CFO support and governance work:

• Clear thinking before action
• Structured discussion before commitment
• Preparation before execution

Engagements are: 

• Tailored to the organisation’s size, stage and complexity
• Led at Director level
• Practical and commercially grounded
• Focused on outcomes, not activity

We work alongside owners, boards and executives — providing structure, perspective and discipline while respecting operational realities.  

JPC CEO & CFO Advisory JPC CEO & CFO Advisory is led by Jerome Coleman, a Fellow Certified Practising Accountant (FCPA) with over 20 years’ experience as a CEO and CFO across infrastructure, logistics, forestry, manufacturing and energy‑transition environments. Jerome has held senior executive and governance roles in both public and private organisations, including leading businesses through growth, restructuring and public‑to‑private transition. 

His experience includes: 

• Chief Executive Officer and Chief Financial Officer roles
• Advisory Board and Chair engagements
• CFO and Company Secretary responsibilities
• Due diligence and transaction support
• Governance reset in complex, regulated environments

This background ensures clients engage with someone who has sat at the table, understands accountability, and appreciates the realities of execution. 

Revenue growth of 59% and EBITDA growth of 116% (CAGR 21%) delivered as CFO and Company Secretary at a Port between FY2008 and FY2012, alongside successful refinancing during the Global Financial Crisis and completion of the assets sale process.

64% revenue CAGR (2020–2025) achieved as consulting CEO & CFO at Medical Manufacturer, expanding an Australian designed medical device into the USA, Europe, Canada and New Zealand, with 83% of sales generated internationally. Implementing a custom risk-based compliance system improves governance by transforming compliance from a reactive, to proactive. 

Led transformation of Public Forestry to Private as CEO (2013–2017), overseeing: 

• Management of $1 billion in forest assets
• $200 million in annual revenue

Delivery of year‑on‑year above‑budget returns to shareholders during a period of significant structural and ownership change.

As Chair of UnitedWay Glenelg, transformed a financially unsustainable not‑for‑profit into a self‑sufficient organisation, building the governance and brand confidence required to accept a 

$2 million bequest, and receiving a letter of commendation from the Premier of Victoria for my services to the community. 

Clients working with JPC CEO & CFO Advisory benefit from: 

• Fewer surprises and better‑prepared decisions
• Clearer alignment between strategy, finance and governance
• Confidence when engaging with boards, investors and lenders
• Advice informed by experience, not assumption

The focus is always on planning discipline, execution and outcomes, not advice for its own sake.